Grocery budget
Set a monthly budget for your grocery shopping and track your spending.
Get an overview of your grocery spending
Groceries are a significant part of your household spending, but what do you actually spend the money on in the supermarket?
It's never been easier to get an overview
We collect all your receipts in one place, regardless of where you shop.
Connect WhatIBuy with your favorite stores and get a complete overview automatically. That's peace of mind!
Get insight into your habits
What do you spend your money on? WhatIBuy makes it easy to get insights.
All receipts in one place
The app gives you all the details of your shopping, gathered in one place.
Carrier bags
€4.50
€6.70 last month
Budget
Over the last 6 months, you have spent an average of €23 less per month than budgeted.
Organic
16.1%
25.5% last month
Chocolate
€23.60
€27.50 last month
Make your decisions based on data
WhatIBuy is an app designed to give consumers access to their shopping data in an understandable format. We want to enable people to make better decisions in their own lives.
There are numbers everywhere, but rarely in a simple and clear format for the individual.
Find out what you spend your money on.
What do you spend on fruit and vegetables? And what about sweets? Track your spending in the categories that interest you.
WhatIBuy collects – with your permission – electronic receipts from your grocery shopping via Nexi, the Coop app, the Lidl+ app and nemlig.com.
Fruit and vegetablesMeatPlastic bagsFishDairySoft drinksIce creamOrganicBeerChocolateSweetsCigarettes
What our users say
Download WhatIBuy just like thousands of others already have.
Britt
★★★★★
I think it's really fun and educational to see how your money is split across different categories. For example, our family could see that we had spent quite a bit on drinks and cake during the autumn holiday.
SLR-
★★★★★
Gives a great overview, is always up to date and makes it possible to optimize and understand our shopping 👍👍
Anna H
★★★★★
I generally have a really good overview of my finances, but I've never been able to get a detailed picture of the grocery account. I get that with this app! Without lifting a finger. Perfect.
Anna
★★★★★
Great overview and a lovely design. The app quickly shows me what I can spend for the rest of the month to stay within my budget. It's also an eye-opener how much money we spend on different items, including carrier bags.
Fam. Skriver
★★★★★
Really good app that gives a clear overview of your spending without you having to categorize expenses yourself. I've recommended it to several young people who aren't that experienced with budgeting and keeping track of their spending and finances in general. It's great that you can set a monthly budget so you know how much has been spent and what's left for the rest of the month. I think the more people who use the app, the better the comparison feature becomes, and the easier it becomes to get more stores on board to make your data available.
Mikkel
★★★★★
A game changer! The app makes it incredibly easy to set and follow your household budget. The insight into your shopping habits is really useful. Big savings and more focus on sustainability have never been easier.
MDKBH
★★★★★
It gives us an easy and smart overview of our spending. We can see the development over time and have now set goals for how much to spend and what to spend the money on.
Iversen
★★★★★
Gives a nice overview. Very useful!
Contact us
Send us questions and feedback directly via the app under settings or at info@whatibuy.dk
FAQ
What does it cost me to use the What I Buy app?
It is 100% free to use WhatIBuy.
How does the What I Buy app work?
What I Buy collects your digital receipts from your grocery shopping – and presents them to you in a clear format in our app. The digital receipts are fetched from:
1) Nexi (gives access to receipts from Føtex, Bilka, Netto, Meny, Spar, Rema 1000, Min Købmand, Løvbjerg, Normal, Matas).
2) Coop app/Coop membership card (gives access to receipts from SuperBrugsen, Kvickly, COOP365, Brugsen, Irma) (Does not require COOP membership).
3) Nemlig.com (gives access to receipts from nemlig.com).
4) Lidl Plus (gives access to receipts from Lidl) There are a few grocery stores that are not included in WhatIBuy. We are continuously working to add more stores.
How do I get started with seeing my spending?
Once you have downloaded the app, you create a WhatIBuy profile. During that process, you will be asked to enter your username and password for the services of the places where you shop for groceries, e.g.: Lidl Plus App, Nexi, Coop app/Coop membership card and Nemlig.com. To get the full benefit of WhatIBuy, it is important that you connect as many services as necessary to cover the places you normally shop. If you never shop in e.g. COOP's stores, you of course do not need to connect COOP. Once you have entered the required details for the mentioned services, your receipts are fetched – and presented to you in a nice layout in the app – without you having to lift a finger going forward.
How can I be sure that all of my grocery spending is included?
It is simple, as long as you follow the instructions in your favorite stores' apps – you just need to remember:
1) To use Coop's app or present a Coop card when paying, when you shop in a Coop store.
2) To scan your Lidl Plus app when you shop at Lidl, so that the receipt appears in your Lidl App when you shop at Lidl.
3) To register the cards you use for your shopping in your Nexi account, so that the receipt appears in your Nexi when you are in a grocery store that uses Nexi.
4) For nemlig.com you do not need to do anything further.
How do you protect my data?
Your information is safe. Your data is encrypted and processed in accordance with applicable personal data protection legislation (GDPR). Data collection is set up in a process where no human is involved from the moment you enter your login details in the app until your shopping behavior can be seen in the app.
Do you sell my data?
WhatIBuy provides analysis of grocery shopping behavior to players in the grocery trade. Analyses that help influence which products end up on the shelves in your supermarket. Your data becomes part of these analyses. All users' data appears only in anonymized and aggregated form. You will therefore never be identifiable as a user and your identity will never be shared with third parties – and your shopping data only appears together with all other anonymous users' shopping data.